# Lotus Journeys — Campaign content (bản đầy đủ)

100X Tourism Ads · TA4 video · TA5 caption · TA6 test plan · + kịch bản WhatsApp · EN cho khách inbound · 21/06/2026 · ← về gallery 8 ảnh
Honesty: mọi caption ≥1 dữ kiện thật · quote verbatim · CTA mời tư vấn lịch trình miễn phí · không scarcity giả. Footer `*Real experiences from our guests; your trip is tailored to you.` khi dùng review.

## ① TA5 — Caption bài đăng (8 ad)

### TOFUAd 1 · A local who becomes a friend

In Vietnam, you don't really need a tour guide. You need a local who becomes a friend. Across all 14 of our Tripadvisor reviews, travellers remembered the same thing above everything else — their guide's name. Huy, Travis, Kayn, Ted, Leon. Not a script, not a fixed route. A real person who knows the hidden corners of Hanoi and treats you like an old friend. That's how we travel at Lotus Journeys: private or small-group, at your pace, eating where locals actually eat. → Message us on WhatsApp and we'll design a personalised Vietnam itinerary around you — free. ★ 4.9 on Tripadvisor.
CTA: WhatsApp · góc bản sắc/cảm xúc · số thật: 14/14 review

### PROOFAd 2 · "Feels more like a friend"

"A guide who feels more like a friend who happens to know every hidden corner of the city." That's Vasilis from Athens, describing his afternoon with Kayn — word for word from his Tripadvisor review. It's the line we hear again and again: warm, funny, genuinely passionate about Hanoi. We don't just take you to restaurants — we take you into real local life. ★ 4.9 · 14 reviews · guests from Switzerland, Greece, Australia and beyond. → Want a trip that feels like this? Message us for a free, personalised Vietnam itinerary.
CTA: WhatsApp · góc bằng chứng · quote verbatim Vasilis (Athens) *Real guest review.

### BOFUAd 3 · Northern Vietnam in 8 days, your way

Eight days. Hanoi → Sapa → Ninh Binh → Ha Long → Hanoi. Private or small-group, shaped entirely around you. What's included: an English-speaking local guide, hotels, all transfers, an overnight Ha Long cruise and every entrance ticket. From $645 per person — nothing hidden, no surprise add-ons. Fancy something different? We'll redesign the whole route around what you love. → Message us for the full day-by-day itinerary and a free quote.
CTA: WhatsApp · góc lộ trình/giá · số thật: $645, 8N7Đ · ⚠ proof tour dài đang xây — ưu tiên chạy sau Ad 1/2/4/6/7

### MOFUAd 4 · Eat like a local, skip the tourist traps

"Travis took us to places we'd never have found ourselves — and gave us tips to avoid the tourist traps." — David, Australia (Tripadvisor) That's the whole point. The best food in Hanoi isn't on the tourist map — it's down an alley a local has been eating at for years. Our guides take you there, tell you the story behind each dish, and help you eat like a local for an afternoon. → Message us and we'll build a food-and-culture day around your taste — free to plan.
CTA: WhatsApp · góc nỗi sợ tourist-trap · quote verbatim David (AU) *Real guest review.

### MOFUAd 5 · Tailored to you, from $645

No fixed groups. No rigid schedule. Your trip, your pace. Lotus Journeys is built for independent travellers who want Vietnam done their way — couples, friends, families. You tell us what you love (markets, mountains, food, slow mornings) and we shape the whole journey around it. Northern Vietnam from $645 per person, everything included, nothing hidden. → Tell us your dates and what you're dreaming of — we'll send a personalised plan, free.
CTA: WhatsApp · góc phép tính/giá trị · số thật: $645 private

### PROOFAd 6 · Small groups, real moments

"One of the most enjoyable and meaningful travels I've had." — Althea (Tripadvisor) We keep groups small on purpose. It's the difference between watching Vietnam through a bus window and actually being in it — laughing with your guide, meeting locals, having the day bend around the group instead of the other way round. ★ 4.9 · 14 reviews. → Travel with people who care. Message us for a free, personalised itinerary.
CTA: WhatsApp · góc bằng chứng/nhóm nhỏ · quote verbatim Althea *Real guest review.

### TOFUAd 7 · Hanoi after dark, the local way

"The expert riders made us feel completely safe weaving through the night traffic — to hidden gems we'd never have found." — Rok & Nan, Australia (Tripadvisor) Hanoi changes after dark. On the back of a bike with a local guide, you slip through the Old Quarter to street-food spots, quiet corners and stories you'd never get from a guidebook. Safe hands, real city. → Message us to add a night ride to your Vietnam trip — free to plan.
CTA: WhatsApp · góc trải nghiệm đặc thù · quote verbatim Rok&Nan (AU) *Real guest review.

### TOFUAd 8 · One journey, three countries

Vietnam, Laos and Cambodia — one seamless journey, designed around you. Cross the borders without the headache: we handle the logistics, the local guides and the pacing so you can go from Ha Long Bay to the temples of Luang Prabang to Angkor Wat at a rhythm that suits you. "Discover Indochina your way" isn't a tagline — it's how we plan every trip. → Dreaming of more than one country? Message us for a free multi-country plan.
CTA: WhatsApp · góc định vị Indochina · driver: liền mạch 3 nước

## ② TA6 — Test plan + SKU + ngưỡng

Mục tiêu phễu: mở tệp lạnh → inbox WhatsApp (ít ma sát, rẻ hơn phễu form ~3,7× theo data 100X). Test 1 biến/lần; không kill trước ngày 3–4 (chờ thoát learning). Báo theo CPL / số lead WhatsApp thật, không khen CTR suông.

Ad set | Ad (SKU) | Stage | Mục tiêu | NS gợi ý/ngày | Chỉ số chính | Ngưỡng KILL
--- | --- | --- | --- | --- | --- | ---
AS1 · Cold-Emotion | Ad1 `lotus-INT-S1-H1` · Ad7 `S1-H2` · Ad8 `S1-H3` | TOFU | Messaging / WhatsApp | $8–15/ad | CPM · CTR · cost/WA-conversation | 🟡 CPL > 2× mục tiêu sau ngày 4 → pause
AS2 · Proof | Ad2 `S2-H1` · Ad6 `S2-H2-group` | Proof/MOFU | Messaging | $8–12/ad | cost/WA · CTR · save/share | 🟡 0 lead sau ~50 click → đổi creative
AS3 · Value/Fear | Ad4 `S2-food` · Ad5 `S3-value` | MOFU | Messaging | $8–12/ad | cost/WA · CTR | 🟡 như AS2
AS4 · Closer (retarget) | Ad3 `S3-H1` | BOFU | Messaging (warm) | $6–10 | cost/qualified-lead | 🟢 Meta: chờ ≥50 lượt/learning trước khi chỉnh

Ma trận 4 định dạng test song song (phân biệt qua `utm_term`): ① ảnh-có-mặt (Ad1/2/6/7) · ② ảnh-điểm-đến (Ad3/5/8) · ③ ảnh-món (Ad4) · ④ (sau) video. SKU: `lotus-[MK]-[Sx]-[Hx]-[FMT]` · MK=INT (inbound EN). Modular hook-test: giữ body+CTA, đổi headline (3 hook/góc) → đo hook-rate (3s) → mới chấm angle (CPL). ⚠ Ngưỡng/ngân sách là gợi ý — chỉnh theo account thật ở 100x-meta-ads; founder duyệt từng hành động tiêu tiền.

## ③ TA4 — Kịch bản video (2 góc mạnh, UGC-style)

VA1 · "Your guide becomes your friend" (15–20s, dọc 9:16) — dùng footage night bike / Old Quarter có sẵn từ ảnh khách+HDV.
0–3s
Hook (text on screen): "In Vietnam you don't need a tour guide…" · cảnh HDV cười quàng vai khách, đêm Phố Cổ.
3–10s
B-roll: khách + HDV đi bộ/xe máy qua ngõ, ăn street food. VO/caption: "…you need a local who becomes a friend. 14 out of 14 of our guests remembered their guide by name."
10–17s
Cận mặt khách cười + món ăn. Text: "Private or small-group. Your pace. Real local life."
17–20s
End card: logo Lotus + "★ 4.9 Tripadvisor" + CTA "Message us — free personalised itinerary".
Shot list cần xin Lotus: (1) HDV đón khách, (2) đi bộ ngõ Phố Cổ, (3) khoảnh khắc ăn uống cười, (4) cận mặt khách hài lòng. Có thể dựng từ ảnh tĩnh + Ken Burns nếu thiếu video.
VA2 · "Eat like a local" (15s, dọc 9:16)
0–3s
Hook: cảnh món ăn bốc khói / quán ngõ. Text: "The best food in Hanoi isn't on the tourist map."
3–10s
HDV chỉ món, khách nếm, biểu cảm thích thú. Caption verbatim: "Travis took us to places we'd never have found — David, Australia."
10–15s
End card: "Eat like a local. Skip the tourist traps." + CTA WhatsApp.
Quy tắc TA4: chỉ ưu tiên quay góc đã có CTR/lead tốt từ ảnh tĩnh (tiết kiệm). Lưu trú/DMC chạy ảnh đã đủ — video là nâng cao.

## ④ Vá lỗ hổng phễu — Kịch bản WhatsApp (CTA đáp xuống đâu)

CTA mọi ad → WhatsApp `wa.me/84389544533`. Vì Lotus chưa có landing page nhận lead, đây là điểm chốt. Mẫu hội thoại (honesty, không ép):
Mở
"Hi! Thanks for reaching out to Lotus Journeys 🌿 I'm [name], a local guide-planner. Happy to design a free Vietnam itinerary for you — mind if I ask a few quick questions?"
Hỏi
1) Travel dates / how many days? 2) Who's travelling (couple, friends, family)? 3) What do you love most — food, nature, culture, slow & relaxed? 4) One or more countries (Vietnam / + Laos / + Cambodia)?
Giá trị
"Based on that, here's a draft day-by-day + an honest price range. Everything's included, nothing hidden — and we tweak it until it feels right."
Chốt mềm
"No pressure at all — take your time. When you're ready, a small deposit holds your dates. Any questions, I'm right here."
Khuyến nghị: nếu muốn thu lead bài bản hơn (đo lường, retarget) → dựng 1 landing page tối giản nhận form → bàn giao `landing-page-agent`. WhatsApp đủ để bắt đầu.
Tài liệu tham chiếu: rules 1TA (R-1TA-001→014) · pack TF1–TF9 · manifest.json. Creative — KHÔNG tiêu ngân sách. Bàn giao 100x-meta-ads sau khi founder duyệt.